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ALS Ice Bucket Challenge Goes Presidential (& CVS Systems) Style

  

The viral phenomenon known as the ALS Ice Bucket Challenge has reached the likes of former & current Presidents, as well as the CVS Systems Team!

If you’ve spent any time on Facebook, Twitter, YouTube, or any other form of social media over the past month I’m sure you’ve heard of the ALS Ice Bucket Challenge.  Amyotrophic lateral sclerosis (ALS) is more commonly known as Lou Gehrig’s disease and is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord.

The origin of the challenge is unknown, but it is believed to have gained media attention in the US on June 30, 2014, when personalities of the Morning Drive televised the challenge and aired a live Ice Bucket Challenge.  Many soon caught on and golfer Chris Kennedy did the challenge in honor of his cousin (whose husband has battled with ALS for 11 years).  Former Boston College baseball player and ALS battler, Pete Frates, posted the challenge to Twitter and it subsequently went viral throughout Boston, nationally, & even internationally!

Pete Frates attempts the ALS Ice Bucket Challenge with the help of his wife and the Boston Red Sox.

Pete Frates attempts the ALS Ice Bucket Challenge with the help of his wife and the Boston Red Sox.

The rules are simple:

  1. If challenged, complete the challenge within 24 hours
  2. Take a video of yourself getting a bucket of freezing ice water poured over your head
  3. Nominate 3 people who need to pay $100 if they do not complete the challenge
  4. Post the video on social media and tag your nominees using the hashtag #ALSIceBucketChallenge

*In some versions people donate $10 if they complete the challenge themselves

In fact, former President of the United States, George W. Bush took the ALS Ice Bucket Challenge!  Watch here:

Video: George W. Bush ALS Ice Bucket Challenge

He challenged former President, Bill Clinton, to take the Ice Bucket Challenge.  Even, President Barack Obama was challenged, however,

“The president appreciates Mrs. Kennedy thinking of him for the challenge — though his contribution to this effort will be monetary,” Obama said in a statement issued through spokesman Eric Schultz, the Boston Globe reported. “The president will be making a donation to an ALS charity this week.”

Even the Executive Team at CVS Systems joined in the fun, raising $2,500 in the process!  Watch the video here:

Video: CVS Systems Team – ALS Ice Bucket Challenge

*Fast-forward to 1:40 to see the team get splashed!

Current statistics for the ALS Ice Bucket Challenge show that the fundraising effort has raised over $100 million so far!

Current statistics for the ALS Ice Bucket Challenge show that the fundraising effort has raised over $100 million so far!

Consider yourself challenged..you have 24 hours!  Please consider donating to this great cause on the ALS website.

Sources: ALSA.org, Huffington Post

Photo Sources:  Forbes, NY Daily News

Video Source: YouTube

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